NAIL YOUR STRATEGY

Are you the founder of a CPG company in the health and wellness space? A founder who not only wants to use your creativity to make money but who is also committed to making a difference? 

If so, take a moment and check any box where your answer is “yes”: 

Are you clear on why you started your change-the-world company and what your long-term vision for it is, only to discover others don’t share your goals?
Do you have a great idea for a product but lack the tools and know-how to understand your customer in a deep way? 
Do you want to know your marketplace, competition, industry trends and ideal retail partners better, but are lost in TMI? 
Do you struggle to set priorities with no set of core values to guide how your company operates and chooses what’s most important?
Are you stressed because there’s not enough hours in the day, but you’re reluctant to delegate to your team?

If you answered “yes” to any of these questions, I want to invite you to join the Findaway Club’s “Nail Your Strategy.” This six-week course will result in your developing a roadmap to help attract capital, efficiently use your resources, and guide & focus your company’s growth toward ultimate success.

NAIL YOUR STRATEGY

Are you the founder of a CPG company in the health and wellness space? A founder who not only wants to use your creativity to make money but who is also committed to making a difference? 

If so, take a moment and check any box where your answer is “yes”: 

Are you clear on why you started your change-the-world company and what your long-term vision for it is, only to discover others don’t share your goals?
Do you have a great idea for a product but lack the tools and know-how to understand your customer in a deep way? 
Do you want to know your marketplace, competition, industry trends and ideal retail partners better, but are lost in TMI? 
Do you struggle to set priorities with no set of core values to guide how your company operates and chooses what’s most important?
Are you stressed because there’s not enough hours in the day, but you’re reluctant to delegate to your team?

If you answered “yes” to any of these questions, I want to invite you to join the Findaway Club’s “Nail Your Strategy.” This six-week course will result in your developing a roadmap to help attract capital, efficiently use your resources, and guide & focus your company’s growth toward ultimate success.

Nail Your Strategy Course 

"Nail Your Strategy" is a 6-week, self-paced program designed to guide founders in building their strategic playbook; the foundation for future growth. Each weekly Zoom session will run from 11am - 12:30pm EST. 

The next Nail Your Strategy Course is scheduled for June 9, 2021 through July 14, 2021 and we are currently taking applications to attend

  • June 9—Week 1 - The Power of a Change-The-World Brand - Know Thyself: A great strategy goes deep on knowing what makes you tick. What’s a “must-have” internally versus a “nice-to-have” internally? Why should you take the courageous step to build a brand that makes a difference? 
  • ​June 16th—Week 2 - Know Thy Consumer & Marketplace: A great strategy starts with knowing your consumer. We will discuss budget-sensitive techniques for learning about your consumer more deeply and for understanding your market, i.e., what to look for in marketplace data like SPINS, IRI, Nielsen, and Amazon data.
  • ​June 23rd—Week 3 - Why Do We Exist & What Do We Do?: Going deep on developing an inspiring, change-the-world mission statement and vivid description of where this is all headed gains you much-needed clarity on what the company does and does not do; drawing the boundaries to help focus the brand.
  • ​June 30th—Week 4 - What's Most Important, Right Now? How Will We Succeed?: What are the first, focused, prioritized steps? What are the initiatives that are going to drive growth in the right way and maximize limited resources?
  • ​July 7th—Week 5 - How Do We Behave? Who Does What?: A great strategy gets very clear on the core values that drive the team. Which team member does what and who might we need to hire & when?
  • ​July 14th—Week 6 - How to tie your strategy to your financial plan, instill operational rhythm in your business, and lead with the strategy. How to ensure your team buys in, aligns and focuses on delivering the strategy - monthly, quarterly and annually. 

--Nancy Kalish, Founder & CEO, Rule Breaker Snacks 

Before I joined the Findaway Club, I spent so much time and energy putting out fires that I had little left to focus on the big picture issues of my business and where it was going. It's also easy to be distracted by every new opportunity and stretch yourself way too thin. But with Robert Craven's guidance, I was able to create a Playbook that returned my focus to those big picture issues and now acts as my North Star when a new opportunity arises. And that was just one of the invaluable tools I learned how to use through the Club. I highly recommend it for any founder who wants to be more focussed on his/her mission and the simplest path to success. 

--Nancy Kalish, Founder & CEO, Rule Breaker Snacks 

Before I joined the Findaway Club, I spent so much time and energy putting out fires that I had little left to focus on the big picture issues of my business and where it was going. It's also easy to be distracted by every new opportunity and stretch yourself way too thin. But with Robert Craven's guidance, I was able to create a Playbook that returned my focus to those big picture issues and now acts as my North Star when a new opportunity arises. And that was just one of the invaluable tools I learned how to use through the Club. I highly recommend it for any founder who wants to be more focussed on his/her mission and the simplest path to success. 

How the Program Works

The program is run by Robert U. Craven, the former CEO of MegaFood and Garden of Life and co-founder and Managing Partner of Findaway Adventures. Each Wednesday over the six week course from 11:00 am EST to 12:30 pm EST, Robert will instruct members on Zoom. Members will participate in hot seats and share progress with others. 

There will be homework for those who wish to go deep and the result of the 6-week program will be a clear, purpose-driven strategy that brands can use to accelerate growth, guide product development, answer daily operational questions, or attract investment. We will establish a 24/7 Slack channel so that members can ask questions and help one another as well. 

Cost

The one-time cost of $600 gives you access to the six-weekly sessions, weekly office hours with Robert, and a two-month membership to the Findaway Club. The Club offers a range of live (online) mastermind events that explore sales, marketing, operations, leadership, time management, and other topics determined by club members.

So, Why a Club?

The world’s in a bad spot and it is our belief that change-the-world founders and their companies are the solution.

The Club supports Findaway Adventures’ mission while equipping change-the-world founders and their teams with tactical, practical resources and approaches to help them scale.

The six-week Nail Your Strategy Course will result in each founder developing a foundational Playbook to help guide & focus your company’s growth toward ultimate success. 

Back in May, we did a beta version of the course after Expo West was cancelled. When the beta ended, we surveyed participants anonymously and were delighted to get a 9.1/10 overall rating on our first try! 

Here’s a sample of what they had to say about their experiences: 

  • ​I really enjoyed Robert’s transparency and ability to connect with the club. You can tell he genuinely cares about each and every member. Obviously, his wealth of knowledge & experience are a plus too!
  • ​It made me think very differently about how to communicate my personal story as a founder and dig deeper than before.
  • ​I’ve always believed if you come away from a session with one good concept, it was well worth the time. I came away with multiple concepts.
  • ​Getting deep into the question “why our company exists” was so helpful for refining how we communicate with investors and consumers. Knowing the answer helped us get through some tough times.
  • ​Very practical guidance relevant to becoming a successful entrepreneur, packaged awesomely!
  • ​Appreciated hearing the different viewpoints and experiences of other companies. Those stories of challenge and success will help us look through different lenses.
Have a question? 
Drop me an email here info@FindawayAdventures.com
17800 SE Mill Plain Blvd., Vancouver WA 98683
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